The experience design below is adapted from my undergraduate level course syllabus.  High school SDL students may choose a Dual Enrollment option or standard high school credit.  The most updated version can be found here


Course Introduction

This course provides students with an introduction to the entrepreneurial process and entrepreneurial thinking. It exposes you to the concepts, practices, and tools of the entrepreneurial world.  This will be accomplished through a combination of readings, cases, speakers, and field projects designed to convey the unique environment of entrepreneurship and new ventures.

The most effective way to understand entrepreneurship is to practice it. This course takes an experiential approach and students are expected to interact with the business community and be active participants in the teaching/learning process. The class will be self-directed–your engaged participation and independence will be required.

Learning Objectives

  • Understand entrepreneurship as a method and how entrepreneurs think about creating new value. 
  • Understand how opportunities and entrepreneurs fit together.
  • The issues faced by entrepreneurs when starting a venture
  • The fundamental skills and tools required for starting and growing a new business
  • The difference between an opportunity and an idea.  
  • Assessing your potential and interest in becoming an entrepreneur
  • Develop personal confidence in ability to launch
  • Connect entrepreneurial principles for creating new value to non-profit and government organizations, not just for profit entities.

Class Structure and Credit

  • No regular “class” period — instead, you will participate in brief check-ins every other week with Chad and/or Keaton, as well as group workshops and independent work
  • To pass the class, you must complete all projects outlined below
  • You will be expected to proactively reach out to Chad and Keaton anytime during your independent work if you have questions
  • For passing the class, you will get high school elective credit in Entrepreneurship I
  • You can potentially get Dual Enrollment credit through PVCC, which will require additional work and will create a college transcript

Projects and Grading

  • Entrepreneur Interview (15%): Interview an entrepreneur to learn about their story.
  • This I Believe (15%): Write about a personal belief through a story from your life.
  • Personal Business Plan (15%): Design and pitch your ideal future.
  • Participation (20%): Participate in regular check-ins and demonstrate effortful progress in your independent work time.
  • Entrepreneurial Project (35%): Develop your entrepreneurial venture from concept to launch, completing all assigned deliverables.

Timeline for Entrepreneurship Class

Work on project Ongoing
Check-ins with Chad and/or Keaton As needed
Introduction and Quick Survey ( bit.ly/murrayeshipsurvey ) 2/27 – 2/28
Work on application to Tom Tom Youth Summit Makerville Project Expo OR Business Pitch Challenge
( bit.ly/YS2018Application )
3/13 – 3/21
Tom Tom Youth Summit application deadline 3/21
Prepare your presentation 3/21 – 4/11
Entrepreneurial Project Presentation

Present progress on your project – does not have to be complete

4/11 at the

Tom Tom Youth Summit

Interview an Entrepreneur Assignment 4/17 – 5/1
Personal Business Plan Activity 5/1 during lunch
Business Model Canvas 5/1 – 5/15
Final Project Presentations 5/15 – 5/29
Debrief End of May

Final Project Options:

  1. Write a comprehensive business plan (20-30 pages)  – OR –
  2. Organize and/or participate in StartupWeekend EDU Cville (Nov 14-16)
  3. Crowdfund your own idea (e.g. Kickstarter, Indiegogo)
  4. Your idea here

Project details will be worked out on an individualized basis.  See course schedule for deadlines.